Threads, Meta’s competitor to Twitter, is attracting users at an impressive rate, with 10 million sign-ups in just seven hours, as reported by co-founder and CEO Mark Zuckerberg. However, this eagerly awaited new service, which necessitates an Instagram account for registration, has an interesting condition: to delete a Threads account, the associated Instagram account must also be deleted.
Threads Profile Deletion Tied to Instagram Account
Threads: A High-Profile Alternative to Twitter
Threads, a text-based conversation app, is viewed as a high-profile alternative to Elon Musk’s social media platform, Twitter. Instagram, the popular photo-sharing platform with over 2 billion users, launched Threads on Wednesday to users in more than 100 countries. The app is proving to be the most popular among a series of rapidly growing Twitter rivals.
Zuckerberg’s Vision for Threads
In a Threads post, Zuckerberg outlined his vision for the new app, stating, “I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.” He revealed early Thursday that the app had attracted 10 million sign-ups in just seven hours, expressing his astonishment at the reception.
Major Brands Show Confidence in Threads
Several brands, including Netflix, Amazon, NFL, and Pepsi, have shown their confidence in Threads by signing up to the app. However, many major names — Google, Apple, Goldman Sachs, Morgan Stanley and Disney — remain conspicuously absent, at least at the time of publication.